A Tale of Resilience, Compassion and Lots of Vegan Cheese!

Introduction

It was 1968 when a young Miyoko Schinner left the familiar surroundings of Japan to begin a new life in America. At just twelve years old, she wanted nothing more than to fit in and embrace the American dream.

“My goal at the time was to become American,” Miyoko recalls. “I just wanted to have blue eyes and blond hair and not take rice balls for lunch.”

A young Miyoko Schinner sharing a sweet moment with a porcine friend

But life had other plans for her. As she grew, so did her understanding of her cultural identity and her place in the world. This realization sparked a journey back to her roots, a journey that would lead her to establish Miyoko’s Creamery—an artisanal vegan cheese company that would come to be valued at over $260 million.

But why did a young girl, who once wanted so badly to fit in, choose instead to champion a cause rooted deeply in the traditions she once left behind?
Early life in America
Miyoko’s first culture shock came in the form of food. Raised in Japan on a diet that was both light and largely plant-based, she encountered an American menu heavy with dairy and meat, worlds away from the delicate flavors of her childhood.

One of her first encounters with American fast food—a cheese pizza—left an indelible mark. “I remember thinking this was going to be a transformative moment,” Miyoko said in an interview once. “it was the most disgusting thing I’d ever eaten… it was so oily and
greasy. It was cloying going down my throat and dripping down my face.”

She also found it hard to adapt to the school lunches where milk was a non-negotiable staple, a stark departure from the rice and vegetables she was used to.

The turning point came at the tender age of twelve when a camping trip with a group of vegetarian friends gave her a new perspective on food and ethics. Surrounded by nature and conversations about animal welfare, Miyoko made a poignant connection between the meat on her plate and the animals it came from.

She decided then and there to embrace vegetarianism, a pivotal step that planted the seeds for her future ventures into the world of vegan food innovation.

Turning Vegan

As Miyoko grew older, her kitchen became a sanctuary of innovation, a place where she could explore her cultural heritage with abandon. She began to experiment with traditional Japanese flavors, seeking to reinvent the vegan cheese that had so often disappointed her.
"My first non-dairy cheese was actually made out of tofu," she explained. "I found it to be too salty, so I diluted the miso with white wine and a little bit of mirin.”
Miyoko Schinner in a fun pose, exploring her cultural roots
This curiosity about the origins of food lead her to deeper research, particularly about the dairy industry, whose practices she hadn't fully understood earlier.

“I went vegan when I started learning about the dairy industry,” she recounted. “I was in my twenties and it just shook me up and I thought, oh my God.” This revelation opened her eyes to the broader implications of her food choices, not just for animal welfare but for the environment and health.

As she transitioned, Miyoko’s kitchen experiments became more than just a pursuit of culinary excellence—they turned into a mission to create food that was kind and conscious, aligning her practice with her principles.

Founding of Miyoko’s Creamery

With a deepening commitment to veganism and a kitchen bursting with innovative recipes, Miyoko was poised to take her next bold step: the founding of Miyoko's Creamery.

Her vision was clear—create a line of plant-based cheeses that didn’t just mimic dairy cheese but surpassed it in flavor and texture.

As she ventured into the business world, Miyoko faced pushback from all corners. Investors and critics alike questioned the marketability of vegan cheese, and many doubted it could ever rival its dairy counterparts. She also found the technical aspects of replicating the melting quality of dairy cheese with just plant-based ingredients quite challenging.

Miyoko Schinner meticulously perfects her vegan cheese recipe, combining science and art in the kitchen lab

But Miyoko wasn’t one to give up easily. She poured her heart and soul into each recipe, perfecting it till it was ready to go to market. Her perseverance paid off.

Miyoko’s Creamery quickly carved out a niche for itself, garnering a dedicated following that appreciated the quality and ethical philosophy behind each product. As the
company grew, so did Miyoko’s ambitions for her brand.

She envisioned Miyoko’s Creamery not just as a business, but as a beacon for the vegan movement, illustrating the potential for plant-based foods to dominate the
market.

The Controversy

But corporate politics can often take murky turns. The shock came suddenly— an unexpected phone call informing her that she had been removed from her position as CEO of her own company.

“Misogyny can be very, very subtle,” Miyoko said in an interview. “and sometimes you don’t recognize what’s happening to you until you see it over and over again. It gets worse the more powerful you become.”

A New Beginning

Today, after settling all legal disputes with her former company, Miyoko is only looking ahead.

She has launched a YouTube channel, “The Vegan Good Life with Miyoko,” which is a platform for her to share her culinary innovations and lifestyle tips with a global audience. The channel also serves as a space for discussing the ethical implications of our food choices, showing Miyoko’s commitment to activism.

Her ability to connect with people over shared ideals has also made her a sought-after speaker on topics ranging from vegan cooking to entrepreneurship and women’s leadership in business.

Miyoko Schinner stands strong and confident, flaunting her entrepreneurial spirit
These days she harbors dreams of founding another company, one that embodies her ideals more fully than ever before. "I'm hoping that whatever next business venture I do start, it will be crowdfunded, community-based with more stakeholders. And it will be very activist, unabashedly activist," Miyoko shared.

Conclusion: A Legacy Beyond Cheese

From a young immigrant girl dreaming of fitting into the American mosaic to a pioneering entrepreneur reshaping the culinary world, Miyoko Schinner’s journey is about the transformative power of embracing one’s roots and living authentically.

At 67, she embodies the vigor and vitality that she credits to her whole food, plant-
based diet—a diet that was the cornerstone of founding Miyoko’s Creamery.

With her continued advocacy and innovative spirit, Miyoko Schinner is not just making food; she's making history, ensuring that her legacy will nourish generations to come—both in body and in spirit.
Resources:
  • Check out Miyoko’s YouTube channel The Vegan Good Life with Miyoko where she shares recipes, lifestyle tips and discussions about veganism.
  • Watch the documentary What the Health that explores the impact of diet on health and environment.
  • Read Miyoko’s book Artisan Vegan Cheese for delicious recipes for cooking vegan food at home.

Together! Lets show the world the power of a plant-based lifestyle

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